New Holland, a global manufacturer and seller of agricultural equipment, part of the Fiat Group, presented its full line of agricultural machinery at the third edition of Siam — le Salon International de l’Agriculture au Maroc – in Morocco.

New Holland Agriculture presented 15 machines, including some of its best TD and TDD tractor offerings: with cab or ROPS (roll over protection system) versions and orchard and crawler tractors from 55 to 95 horsepower.
The TT Series tractors are rated at 55 and 75 horsepower and built to satisfy many differing demands, New Holland said.
“They feature reliable time-proven engines, axles and transmissions with controls easy to handle and with an affordable price. The two TT models have outstanding power, lift capacity and pulling strength, far exceeding expectations while maintaining high fuel efficiency,” it said.
The TS and TM 165 tractors were also on display together with, for the first time in Morocco, the TK tractor. This all-purpose tracked unit, featuring a horsepower rating 95, provides “maximum productivity, comfort and safety in extreme terrain,” according to the company. New Holland Agriculture also showed the combine TC and the grape harvester VX680 designed to increase productivity in the olive and wine market in which the company is a world leader.
“The agricultural industry is growing in Morocco, accounting today for 20 per cent of the gross domestic product,” said Stefano Pampalone, New Holland business director for Africa & Middle East.
More than 600 exhibitors from more than 25 countries showcased their products to over 350,000 visitors in Meknes.
The event, considered the most important agricultural show in Africa, reflected the process of modernisation and change in Morocco.
“As stated by Mohammed VI, King of Morocco, the country is striving toward a more mechanised agriculture. As such, the show represents a privileged meeting point for the agricultural businesses operators, where it is possible to share and be informed of the latest agricultural technological innovations,” said the organisers.
New Holland, through its 30-year long partnership with Somma Auto - Hall, won the award for the best stall at the fair.
King Mohammed VI presented the award to Abdellatif Guerraoui, president of Auto – Hall and the New Holland representatives.
“Today New Holland is the leader in the market, and we are planning to further increase our sales during 2008,” Pampalone said.