MMI's partnership with the Cert Group, the UK's leading supply chain management company, will enable it to utilise Cert's third party logistics services and its strategic and operations consultancy, Supply Chain Solutions, MMI said.

The partnership will provide companies servicing the Middle East the opportunity to utilise the expertise from the UK and the locally based company, creating a totally integrated supply chain management solution throughout the distribution process.

"The globalisation of markets continues to increase. Therefore the importance of effective supply chain solutions has never been greater," said manager of MMI Logistics Mike Lee. "This new alliance ensures that the business needs of our clients are further enhanced and services offered continue to exceed expectations."

John Perry, managing director of Supply Chain Solutions, Cert's consultancy division, said: "Many companies are interested in the Middle East market but do not have the knowledge to enable them to trade profitably.

"This new partnership will be of real interest to companies looking to start up and build their business and profitability in the Middle East through the local know how offered by MMI Logistics."

Meanwhile Jaychand Packakkil has joined MMI Logistics as inventory process manager where his prime responsibilities include usage of state-of-the-art warehouse management systems and logic in managing customers' inventory.

"The responsibility involves the management of the 13,000 odd stock lines for numerous MMI Logistics clients ensuring that the business processes are in line with ISO 9000 2000 and other quality systems in place," a company spokesman said.

"Working in an ISO 14001 environment, Jaychand is also accountable for ensuring that MMI Logistics is at the forefront of environmental management throughout the supply chain process."

With over eight years' logistics experience in the Middle East and the subcontinent, his knowledge of warehouse management systems and business process reengineering will enable him to continuously upgrade the business processes in line with international standards, proving invaluable to clients and the industry in general, the spokesman said.

MMI Logistics' distribution centre is one of the largest and up-to-date facilities in the region providing supply chain management solutions to a growing number of international organisations.

Located in Jebel Ali, MMI Logistics has an extensive and well-established network across Dubai and the Gulf region offering clients a wide range of logistics services from a highly customer-focused team as well as the benefits of Dubai's excellent communications infrastructure. Among its customers are the Gulf's leading business organisations.