Officials at the launch of the CSR campaign

In cooperation with Abu Dhabi Ports, UD Trucks - the Japanese truck manufacturer, and part of Volvo Group, and the world's largest tyre and rubber company - Bridgestone, and Abu Dhabi’s conglomerate - Al Masaood Group, have joined forces for a brand new corporate social responsibility (CSR) campaign aimed at educating truck drivers on the importance of health and hygiene practices in the battle against the spread of the coronavirus disease (Covid-19).

'Serving our Heroes' is a CSR initiative that sought to provide local truck drivers with the essential safety tools needed to avoid any virus propagation.

As part of the campaign, the partnering organisations, in cooperation with Abu Dhabi Ports, distributed safety kits to over 900 truck drivers across various truck rest areas in the emirate of Abu Dhabi, including Khalifa Port.

The recently launched campaign looked towards paying tribute to the important role that truck drivers play in our lives--devoting long hours to ensure the delivery of goods and commodities across the country even in the midst of the Covid-19 pandemic.

The distributed packages contained essential items such as N95 masks, gloves, hand sanitizers and wet wipes to protect truck drivers during these times.