Almajdouie Logistics and Coca-Cola has signed an agreement to renew its 21-year partnership for another five years.

During a celebration to mark this milestone, both companies expressed their appreciation and highlighted how their fruitful business relationship has grown stronger over time.

Coca-Cola general manager, Malek Nsouli, said: “Our partnership began as a two-year contract and has evolved into 21 years of success that we are all very proud of. During this time we have worked closely, built trust, and learnt a lot from each other. Together, we can drive efficiency and find creative new ways to overcome challenging market conditions.”

Almajdouie Logistics CEO, Baheej Al Biqawi, said: “It is with immense pleasure that we celebrate 21 years of successful and time-tested partnership. A strong mutual understanding, immense collaboration, and flexibility between both parties have made this accomplishment possible. This is an important milestone, and we hope that time will continue to make our partnership stronger.”

Almajdouie and Coca-Cola officials at the launch

In 1995, Almajdouie supported Coca-Cola with 12 trucks to meet seasonal demand for its iconic beverages. Over the years, Coca-Cola’s popularity has grown massively and so has the scope of Almajdouie Logistics’ involvement in its distribution.

Mustafa Quraini of Coca-Cola, said: “We built our 21-year partnership one brick at a time and we have the momentum to continue. Market conditions may fluctuate but our relationship continues to move onwards and upwards.

“Our first two-year contract was for 12 trucks, but now during certain seasons, we reach upwards of 120. We have grown together and we will continue to do so for many more years to come.”

Almajdouie Logistics COO, Brent Melvin, said: “We consider Coca-Cola a true partner and are excited to reach this outcome. We very much look forward to this next chapter, and we believe we can achieve even greater things together.”  

“Our longstanding partnerships with leading international brands like Coca-Cola reflect the quality of our services, and demonstrate the continued trust our clients place in us to handle their logistics requirements,” he added.

The Coca-Cola Bottling Company of Saudi Arabia (CCBCSA) makes Coca-Cola, Fanta, Sprite, Schweppes +C, and Arwa. It employs 1,600 people and has an extensive distribution system in place, with 24 sales depots strategically located throughout the Kingdom.

CCBCSA produces beverages at its plant in Riyadh using state-of-the-art technology. The wide range of packages produced and filled in the kingdom includes cans, glass bottles, and a selection of PET bottles that range from family-sized to single servings.