Global packaging solutions leader MeadWestvaco Corporation (MWV) has announced that it has begun  supplying Newell Rubbermaid Office Products its Natralock paperboard-based security packaging for Newell’s Sharpie Fine Retractable 10-count marker pack in club stores.

Newell Rubbermaid Office Products is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organisation,
It selected MWV’s Natralock to replace mock-clamshell packaging it previously used after improvements on sustainability measures were demonstrated.
“MWV was very responsive to package design ideas and proactive in providing design parameters,” said Randy Canlas, packaging leader – markers (Sharpie, Sharpie Accent, Expo Dry Erase). “With strong sustainability features, product security, curl-resistance and graphics capabilities, Natralock packaging is a perfect fit for the Sharpie club pack. The new product packaging resulted in a 60 per cent reduction in plastic used, which was attractive from an environmental perspective.”
Jeff Kellogg, vice president, MWV Natralock security packaging, said his firm’s security packaging solution not only addressed Newell’s sustainability goals but also helped strengthen their brand in the club store market.
 “The added benefit of considerable plastic reduction inherent in using Natralock contributes to an improvement in major retailers’ packaging scorecard parameters,” he added.
Natralock paperboard-based security paperboard packaging is made from a renewable resource, and is recyclable, and uses 50 to 60 per cent less plastic on average than traditional PVC clamshells. Because of the high quality and printability of the paperboard, brand owners can achieve bolder graphics and improve the consumer’s experience without compromising security, durability or visibility. Natralock security packaging features a proprietary tamper- and tear-resistant paperboard that can be more efficiently RFsealed, with approximately one-third the energy required for plastic clamshells, or heat-sealed on most existing equipment. Consumers prefer Natralock packaging’s safer opening and improved shopping experience compared to often injurious struggles with sharp-edged plastic clamshell
Newell Rubbermaid Office Products, marketer and distributor of uni-ball pens, boasts such well known brands as Paper Mate, Sharpie, Parker, Waterman, Expo, Foohy and Rolodex, among others. Newell Rubbermaid Office Products makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organisation products.