US-based Align Technology, a global medical device company, has appointed Markus Sebastian as its senior vice president, managing director for the Europe, Middle East and Africa (EMEA) region. The promotion follows Simon Beard`s appointment as senior vice president, managing director of the Americas region. In this role, Beard has assumed responsibilities for the North America, Canada and Latin America country markets. Sebastian joined Align Technology in September 2018 and has been responsible for Align’s core Europe commercial organisations, focused on growing the orthodontist channel. He has also served as interim general manager of the Germany, Austria and Switzerland as well as France country markets.

Prior to Align, he spent more than 25 years in the healthcare and medical device industries, including as chief commercial officer for Lohmann & Rauscher, and in multiple management positions for Smith & Nephew, and Coloplast.

Joe Hogan, CEO, Align Technology, said: “Sebastian is an experienced leader and general manager with a proven track record in global commercial operations and sales, strategic marketing, product development, and change management processes.”