Hitachi Vantara, a wholly owned subsidiary of Hitachi, has appointed Walid Gomaa as its new general manager for the Middle East and Pakistan.

Tom Pegrume, vice president, Europe, Middle East and Africa (EMEA) Emerging Markets at Hitachi Vantara, said: “With over 30 years of industry experience and a deep understanding of the Middle East, a market with growing importance for us, Gomaa represents the perfect candidate to drive our ambitious business strategy.”

“We have complete trust that his appointment will strengthen our presence in the region and are thrilled to have him join Hitachi Vantara,” he said.

Known amongst industry insiders for his result-oriented and structured approach, Gomaa joins Hitachi Vantara in Dubai, with a proven track record of leading and running major business operations, said a statement. As part of his new role, Gomaa will steer the company’s vision of facilitating data-driven leaders to discover optimal value in their data to innovate intelligently.

He will lead the firm’s commercial growth and direct its regional operations including its automation-based and accelerator platform, Rean Cloud. Commenting on his appointment, Gomaa said: “It is a great pleasure to join Hitachi Vantara at this mission-critical point in which the region undergoes tremendous change, offering access to very promising markets.”