KASPERSKY Lab, developer of secure content management solutions, recently hosted its first ever regional partner conference at the Banyan Tree Al Wadi Resort in Ras Al Khaimah, UAE.

The two-day event brought together over 60 top management partners from across the Middle East, West Asia, Africa and the Levant to celebrate the company’s achievements and outline its focus for the future. The partners and Kaspersky Lab Middle East representatives highlighted the company’s strategic direction and roadmap for the year forward and shared best practices and ideas to garner further revenue growth, a Kaspersky Lab statement said.

A well-established leader in the anti-virus and B2C business segment, Kaspersky Lab is now making marked investments in partner development through training and education to help partners tap into the tremendously successful, yet vastly competitive B2B market.

“In line with the company’s heightened focus on the B2B market segment, Kaspersky Lab also announced the launch of an all-new partner programme at the conference, introducing partners to new sales models and revenue opportunities to grow their own business while actively expanding Kaspersky Lab’s customer base across the region. A key part of this programme is the ability for partners to upgrade the skills of their employees so they can service customers across a variety of enterprises based on their unique needs and challenges,” the statement said.

Founded on Kaspersky Lab’s portfolio of award-winning security solutions designed to counter the challenges posed by a changing threat landscape, the programme encompasses a variety of recently launched solutions including Kaspersky Lab’s flagship corporate security platform, Kaspersky Endpoint Security for Business. The solution, launched in February 2013, is designed to simplify IT security management and ensure advanced protection for business of all sizes through a powerful combination of deep protection, efficiency, and seamless manageability.