Sharq Sohar Steel Rolling Mills LLC (SSSRM), a producer of high-strength reinforcement bars, expects its sales to reach RO100 million ($259.7 million) by the end of 2008.

Of this, exports could amount to RO6 million, a company spokesman said. Sales for 2007 were RO73.6 million including RO9.5 million in exports.
The company expects its output for this year to be 310,000 tonnes.
A challenge for SSSRM, as in the case of other companies in its field, is the current phase of falling prices. The spokesman said the company expected the market to stabilise before the year ends.
 SSSRM’s main shareholder is Bin Sultan Trading LLC with 51 per cent of the shareholding. Other owners are SM Rao (32.50 per cent) and Sundeep Rao (16.50 per cent).
The company was established in 1995. The plant is located in the Sohar Industrial Estate and enjoys easy access to both Omani and UAE markets with the Sohar Industrial Port as a distinct advantage for movements of raw materials and finished goods.
The product mix comprises 8 mm to 32 mm bars conforming to BS, ASTM and Saso standards. The plant was built in technical collaboration with IDC of Turkey.
Over the years, the company has exported its products to the UAE and Saudi Arabia, but with local demand considerably increasing, the export share has consequently come down.
Production from SSSRM has found a place in some top-notch projects including Dubai International Airport, UAE; National Petroleum Corporation, Qatar; and SGCM of Saudi Arabia.
Within Oman the company has delivered steel to the Sohar Port infrastructure, the Sohar Refinery and methanol project, Sohar Aluminium and Sur Fertiliser, among other major projects.
Personal villas of the Omani sultan, the Royal Hangar and the Royal Guests Complex also had steel inputs from SSSRM.
For its production process, the company obtains billets from Voest Alpine, Dufero, Met Invest, Diler Ticaret, Arcelor Mittal, Modern Steel Mill and Sohar Steel, which is its own subsidiary.