Fine, a market leader in the Middle East’s hygienic paper industry, has announced that it has received the Emirates Quality Mark for its products awarded by the Emirates Authority for Standardisation and Metrology (Esma) in Dubai.

The recognition will further boost Fine’s long-standing image in the regional markets as it continues to adopt the most advanced quality standards in its manufacturing process.
Esma awards the Emirates Quality Mark to imported and locally produced products after a thorough assessment of the quality of products and standards maintained at the manufacturing units. Importantly, the comprehensive standardisation scheme of Esma assesses not only the quality of products but also their safety.
Peter Janho, chief area officer for the Arabian Peninsula and Iran, said the award was a testimony to “our relentless commitment to achieve the highest standards of quality across our production process.” He added that Fine’s range of hygienic paper products was regarded as an “industry benchmark” for quality in the region, and obtaining the Emirates Quality Mark would inspire the company to further elevate its standards.
Fine introduced the ‘Steri Pro’ process of sterilising tissues which guarantees that the tissues are 100 per cent germ-free before they are packed.
Waleed Bin Falah Al Mansouri, director general of the Emirates Authority for Standardisation and Metrology said, “We are glad to award Fine with the Emirates Quality Mark, which has been granted after a comprehensive assessment process. Fine’s products and its production facility in Dubai fully comply with the quality and safety standards that we prescribe, and we are certain that this recognition will encourage more companies in the UAE to strive to achieve the highest levels of quality.
Esma is a legally authorised agency at the federal level entrusted with activities related to standards and quality across the UAE. It is responsible for setting UAE standards and conformity assessment procedures and establishing the metrology used in the country, thereby establishing a link with international measures.
Fine is the brand name of a wide variety of products produced by Fine Hygienic Paper FZE.  The company is a part of the Nuqul Group, and has its headquarters in Jordan.
 The Fine brand encompasses kitchen towels, toilet rolls, jumbo rolls, adult briefs and wet wipes, in addition to different variants of facial tissue.
The company’s brands include Lido and Baby Fine diapers, Lady Fine and Cinderella sanitary napkins and Smile (economy facial tissue). The Jordan-based Nuqul Group is one of the region’s leading industrial conglomerates. It brings together 27 regional and global companies and 5,000 employees, and exports its products to over 45 markets worldwide.