In a bid to strengthen Malaysia’s position as the world’s halal hub leader, the Malaysia External Trade Development Corporation (Matrade) aims to facilitate high-value, cross-border halal trade digitally at the upcoming Malaysia International Halal Showcase (Mihas) in September.

“Digitally enabled trade is the way forward and key in rebuilding Malaysia’s economic resilience. In keeping up with the current trend and due to the current pandemic situation, Mihas this year will spearhead the digitalisation agenda for the Halal industry in bringing  patrons, investors and trade partners under one virtual platform. Since its inception in 2004, the event has progressively profiled as the marquee halal sourcing platform, attracted over 1,000 exhibitors from 44 countries participated in the last edition of Mihas in 2019. We look forward to fortifying Malaysia’s positon as the global halal hub with another successful showcase this year amid the challenging environment,” said Matrade CEO, Mohd Mustafa Abdul Aziz.

Mihas 2021 kicked off as scheduled with its weekly preview sessions organised by Matrade, commencing every Wednesday from August 11 to September 1. In partnership with Mihas 2021 collaborative partners, namely Bank Islam Malaysia Berhad (BIMB), Standard Chartered Bank Malaysia Berhad, Halal Development Corporation Berhad (HDC) and CIMB Bank Berhad (CIMB), the sessions aim to provide audiences with brief insights on the relevancy of Halal to Small and Medium Enterprises (SMEs), Exports, Technology Adoption and Sustainability.

Building on the momentum, Mihas 2021 virtual Knowledge Hub will continue from September 10 to 12, 2021, beginning with sessions for Malaysian exporters to get up-close with Matrade Trade Commissioners from markets such as South Asia, Mena, West Africa, Central Asia and Europe for the opportunity to explore potential Halal export opportunities, with Mihas 2021 as a catalyst.

In addition to that, line-up of thought-provoking dialogues on Halal related topics of interest are well outlined, covering Islamic financing, innovation and business sustainability, digital technologies and the role of women entrepreneurs in Halal economy, among others. Prominent policy makers, strategic thinkers, renowned academicians as well as industry leaders and influencers will offer their perspectives and thoughts.

Mihas aims to virtually host a bevy of Halal exhibitors, and over 15,000 international buyers and trade visitors across the Halal ecosystem. The showcase has attracted industry giants, including Mihas Diamond sponsor CIMB Islamic Malaysia, and collaborative partner, Standard Chartered Saadiq.