HRH Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister of Bahrain, has granted his support to the upcoming edition of Jewellery Arabia, the Middle East’s premier jewellery and watch show, which will take place at the Bahrain International Exhibition and Convention Centre in November.

Bringing together over 550 jewellery and watch brands from 35 countries, the prestigious exhibition will be held from November 23 to 27.

It will display a huge range of classic and contemporary designs, collectors’ timepieces, precious gems, clocks, fine writing instruments, luxury accessories and more, said a statement.

Jewellery Arabia stands as a pillar of the Bahrain event calendar thanks to its positive impact of more than $19 million on business tourism, hospitality, F&B and, of course, the jewellery sector.

Michael Champion, Regional Executive Vice President MEA at Informa Markets, welcomed the news and said: “We are grateful for HRH Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister’s support for Jewellery Arabia; the region’s largest jewellery show provides a unique experience for jewellery lovers looking for dazzling pieces and we are confident that thanks to the rigorous health and safety measures we are putting in place for this year’s event, our visitors will enjoy a safe shopping experience.”

The latest edition of Jewellery Arabia that took place in 2019 saw a record $36 million worth of jewellery sales, 12 per cent up from 2018. Shoppers from over 60 countries visited renowned exhibiting brands including Al Sarraj, Al Zain, Boucheron, Etho Maria, Heinz Mayer, Ferrari Firenze, Bhaskar Devji, Kooheji Jewellery, Mattar Jewellers and many more, all set to return in 2021. Some record-breaking transactions were also concluded, such as Schreiner Fine Jewellery’s rare pink diamond ring purchased for $90 million, the largest single-item sale in the history of the brand.

With 90 per cent of the space already sold nine months ahead of the event including large pavilions for Bahrain Jewellery Centre and Asia Jewellers, Jewellery Arabia 2021 is set to be a memorable edition. It is also setting up a host of new features at the show, the statement said.