Demand for organic products is rising in the Middle East region

Arla Foods, a leading international dairy company, has introduced its range of Baby&Me Organic milk supplements and other food products to the UAE market, at an event held in Dubai, UAE.

The multinational cooperative’s experience in infant nutrition dates back three decades, with Arla producing, supplying and developing infant formulas for the world’s leading infant milk formula (IMF) brands throughout that time, while its milk production history spans more than 130 years, said a statement.

Recent report from Fortune Business Insights revealed that global infant formula market size was valued at $45.12 billion in 2018 to reach $103.75 billion by 2026, with a compound annual growth rate of 10.85 per cent during the period.

The products unveiled at the launch included: Mom Formula – for expecting mothers; Infant Milk Formulas; Multi-grain porridges – four months and above; Fruit and vegetable porridges/pouches  – six months and above, said a statement from the company.

Rasmus Malmbak Kjeldsen, senior vice president of Arla Foods Middle East and North Africa, said: “The Middle East region has seen a significant rise in demand for organic products and retailers have in turn demonstrated a growing interest in stocking organic baby produce.”

“As one of the world’s leading producers of organic dairy products, we are delighted to bring to the UAE Arla Baby&Me Organic’s range of products and serve the needs of discerning parents seeking for quality choice of baby milk supplements,” he said.

Kjeldsen said: “For milk to be labelled as organic, the farms must meet standards set by EU law on animal welfare, caring for wildlife, sustainability and production quality. This includes being free from preventative antibiotics and artificial hormones used to increase the milk production of cows, ensuring cows are fed a 100 per cent organic diet, prohibiting the use of pesticides or artificial fertilizers on all feed crop, and making sure cows graze at least six hours per day from April to November.”

Hassan Naja, head of Arla Child Nutrition, Mena, said: “Today, we are taking forward Arla’s decades of expertise in infant nutrition, into homes in the Middle East. Our pure Arla Baby&Me Organic Milk Formula is not only for babies, it’s also for pregnant women, providing inner strength to ensure a healthy and happy motherhood.”