BRIDGESTONE has announced it will be the Official Tyre of the Dubai International Motor Show 2013. The world’s largest tyre and rubber company signed a sponsorship deal with Dubai World Trade Centre, organiser of the largest automotive event in the Middle East. The Dubai International Motor Show takes place from November 5 to 9 at the Dubai World Trade Centre.

“We are proud to be the official tyre of the most important and largest show in the motoring industry in the Middle East and Africa region. As the leading tyre company in the region and globally, there couldn’t be a better fit for us,” commented Shoichi Sakuma, president of Bridgestone Middle East and Africa. The show will showcase the Bridgestone range of tyres and its new and latest technological innovations.

The decision of sponsoring the Dubai International Motor Show is one of the latest significant actions Bridgestone is taking to support the development of the motoring market across the Middle East and Africa and to reconfirm its deep and long commitment to the region. 

In addition to tyres for use in a wide variety of applications, Bridgestone Corporation, headquartered in Tokyo, manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

Bridgestone Middle East & Africa FZE also announced it would conduct seminars to promote environmental awareness and road safety.