JUMA Al Majid Establishment (Jame) has opened its first dedicated showroom for Hyundai commercial vehicles (HCVs) in Deira, Dubai.

Jame is the sole distributor of Hyundai HCVs in the UAE. Present at the opening were Khaled Al Majid, vice chairman of Jame, and Harry Choi, vice chairman of HCV.

A statement issued to mark the opening said Hyundai’s comprehensive range of HCVs was launched last year.  It said there was strong demand for the vehicles in the UAE because of large-scale construction activities and the UAE’s fast-growing economy.

Khaled Issa, chief operating officer, Juma Al Majid Group, said Hyundai HCVs were helping launch the company as a segment leader and it aims to be one of the top five truck producers in five years. “With Dubai acting as a commercial hub for the region, the new showroom is strategically placed to open the region up to the comprehensive line-up of HCVs that Hyundai has made available,” he said.

The showroom would promote Hyundai’s “modern premium’ concept. The concept, according to him, creates new possibilities with new thinking in terms of customers and cars. Hyundai is in the process of expanding its network of branches and showrooms to provide “exceptional service.”

On display in the sprawling 15,800 sq ft showroom in Deira are several new models including the HD 370S (99m³) Mixer, the HD 370S (18m³) dump truck and the HD 450L and HD 600L tractor. All models have Hyundai’s proprietary (D6CA41/D6cA41) engine which yields higher fuel efficiency and 410 horsepower supported by good torque power. Also displayed is a bus range (light, medium, and heavy) which the company says is highly regarded by UAE transport companies and the government.

Established in 1967, Hyundai Motor Co has grown into the Hyundai Motor Group with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has six manufacturing bases outside of South Korea - the US, China, India, Russia, Turkey and the Czech Republic - sold 4.06 million vehicles globally in 2011.