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Expo Dubai to enlist merchandise makers

September 2017

From custom caps and cufflinks to tailor-made towels and teapots, Expo 2020 Dubai is looking for manufacturers in the Gulf for two important merchandising categories – apparel and homeware, according to organisers.

The Expo team seeks producers of these goods, from international brands to artisan producers, which will be offered to millions of visitors from around the world as official Expo 2020 Dubai merchandise, said a statement.

The apparel category includes T-shirts, trainers, headwear, cufflinks, and ties, while homeware includes dinnerware, china, bedding and towels, chairs, and lighting, it said.

In particular, the team wants to hear from vendors and retailers, large and small, who can create authentic, local items that help ensure the first World Expo in the Middle East, Africa and South Asia (MEASA) region captures the essence of this part of the world.

They might make abayas or kandouras and believe they can create something unique for visitors to remember their incredible Expo experience. Or perhaps their expertise lies in intricately crafted glassware and they want to produce items inspired by the expo logo. The demand for such goods in this region is huge. According to research by Dubai Chamber last year, the market for apparel and footwear in Dubai alone was estimated to be worth $12.8 billion (Dh47 billion), registering 5.5 per cent annual growth in sales since 2010.

Expo 2020 Dubai offers vendors a platform to grow their existing business with new opportunities through our network of partners and affiliates and the many millions from around the world who will visit the destination from October 2020 to April 2021, said a statement.

Najeeb Al Ali, executive director, Bureau Expo 2020 Dubai, said: “Expo 2020 Dubai offers a unique platform for producers to showcase their products in one of the most exciting markets in the world.”

“One of the great things about hosting a World Expo is that it also attracts visitors who may never have been to the region before,” Al Ali said.

“This combination makes Expo 2020 Dubai an unmissable opportunity for manufacturers, both large and small, of apparel and homeware to reach new markets,” Al Ali added.

Through its overall theme, ‘Connecting Minds, Creating the Future’, Expo 2020 Dubai will be a platform to foster creativity, innovation and collaboration globally.




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