Canon Middle East, a leader in imaging products and solutions, has unveiled the new concept of ‘Explore, Inspire, Improve’ at an event in Bahrain as part of its ‘Canon for Business’ offering.

Held in Manama, the event was the first of a series of Canon for Business events planned in countries within the Middle East as part Canon’s strategy of being closer to its customers, said a statement from the company.

Canon is exploring the changing world of business and information and is drawing inspiration from its customers’ challenges to help improve their business. Canon’s new concept of ‘Explore, Inspire, Improve’ is reflective of these efforts which will provide a business process consultancy and work with its customers to build the best solution for their specific organisation, based on their business priorities, it said.

At the event attended by more than 100 customers from Bahrain, Canon highlighted its B2B strategy to its channel partners and key customers and showcased an innovative range of products catered to the evolving needs of businesses in verticals such as banking, healthcare, education and government, it added.

Anurag Agrawal, managing director, Canon Middle East, said: “Digitisation is becoming an inevitable trend for organisations in the region however to uncover maximum benefits from this trend, businesses need solutions that offer workforce efficiency, stronger cost management, feature more robust data security features, and that function to the highest international sustainability standards.”

“Our company’s solutions holistically address these pain points, and we are happy to demonstrate these capabilities to our Bahraini customers through this event,” he said.

“We are here to provide an end to end solution to consumers and businesses. This integration will further serve us to become closer to our customers and making technology more usable,” he added.