METAL & Steel (M&S) Saudi Arabia 2014, which takes place in Riyadh from April 7 to 10, has announced it will launch a new programme to attract more potential buyers to its Metal & Steel Buyers Club.

As a leading business network for senior steel industry buyers who have direct responsibilities for purchasing products, the club facilitates networking and negotiations between members and M&S Saudi Arabia exhibitors that could lead to business contracts being signed, organisers of the exhibition said.

“M&S Buyers Club consistently attracts top-quality buyers and has a reputation for generating genuine business leads,” they said. “All potential buyers will undergo a thorough assessment process to ensure the right buyers are M&S Buyers Club members.”

Companies exhibiting in Metal & Steel Saudi Arabia 2014 and the companion event Fabex Arabia 2014 will receive a number of free Metal & Steel Buyers Club membership invitations which they can present to their most potential clients to join and enjoy the special benefits offered to club members.

Club benefits are: 3D/2N complimentary hotel accommodation; a 50 per cent discount in flight tickets on Qatar Airways; hotel-venue-hotel transfers; an interpreter (if necessary); invitation to the Buyer Reception; unlimited access to the Buyer’s Lounge.

Membership is open only to Gulf citizens and all applications are subject to management review. Interested parties can contact Metal & Steel Saudi Arabia.

The exhibition will be held at the Riyadh International Convention & Exhibition Centre.

Metal & Steel Saudi Arabia is positioned as the leading B2B gathering in the Gulf region for the steel, steel fabrication and metallurgy industry, placing the Gulf in general and Saudi Arabia in particular under the microscope, “The exhibition has established itself as a solid platform for industry professionals in the region and a must-attend show for manufacturers, distributors, decision-makers and contractors, among others,” a spokesperson said.

Fabex Saudi Arabia is an international show for companies involved in the sectors of steel structures, tubes and pipes, welding and metal forming.

The Gulf’s steel industry is expected to see a large increase over the next decade.