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Markus Sebastian

Markus Sebastian



Align Technology appoints new SVP for EMEA

US-based Align Technology, a global medical device company, has appointed Markus Sebastian as its senior vice president, managing director for the Europe, Middle East and Africa (EMEA) region.

The promotion follows Simon Beard`s appointment as senior vice president, managing director of the Americas region. In this role, Beard has assumed responsibilities for the North America, Canada and Latin America country markets.

Sebastian joined Align Technology in September 2018 and has been responsible for Align’s core Europe commercial organisations, focused on growing the orthodontist channel.

He has also served as interim general manager of the Germany, Austria and Switzerland as well as France country markets.

Prior to Align, he spent more than 25 years in the healthcare and medical device industries, including as chief commercial officer for Lohmann & Rauscher, and in multiple commercial, strategic and general management positions for Smith & Nephew, and Coloplast.

Joe Hogan, CEO, Align Technology, said: “Sebastian is an experienced leader and general manager with a proven track record in global commercial operations and sales, strategic marketing, product development, and change management processes.”

“His deep understanding of the healthcare markets in EMEA, Asia Pacific, and the US are an asset to our company, and I am very pleased to have him join our executive team,” he said.

Commenting on his new role, Sebastian said: “I am delighted to be joining Align`s executive leadership team, and to drive the expansion of the EMEA commercial organisation as the region continues to grow.”

“We see tremendous prospects across our 44 markets, including the UAE and Saudi Arabia. I very much look forward to supporting Invisalign trained doctors in helping them treat their patients with our technology, and to enable them to create many new beautiful smiles,” he added. – TradeArabia News Service




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