In a bid to overcome the tough business conditions affecting the low-margin paints industry, Al Gurg Paints (AGP) is rolling out a slew of marketing initiatives to steer the company to new heights, this year.

Berger Paints Bahrain has renewed its commitment to the kingdom with the introduction of innovative products and a calibrated strategy focussing on customer centricity. The company also this year completes 35 years of manufacturing and sales operations in Bahrain.