Al Fardan (right) and Reynolds during the Masdar presentation in Malmo
Swedish organisations envinced keen interest in road shows that highlighted Masdar City’s efforts towards promoting clean and sustainable technologies. The road shows were held in Stockholm and Malmo and organised by the Swedish Trade Council in cooperation with the Sweden-based business network Sustainable Business Hub and Stockholm Environmental Technology Centre. They attracted major Swedish companies promoting sustainability and international leaders in clean technology. The Future Build initiative, a new green building materials portal from Masdar City, was also presented to Swedish businesses during the two events. Mohamed Al Fardan, head of licensing and permissions, city zone, Masdar City, offered a presentation on 'The business-friendly platform to target emerging cleantech markets,' while Richard Reynolds, supply chain manager, Masdar City, offered his insights on 'How to capitalise on the business opportunities for renewable energy and sustainability technologies in the Middle East and North Africa region.' Leads could result in deals Meetings between the Swedish Trade Council and the Masdar City delegation provided leads that could result in deals targeting the cleantech market in the Middle East and North Africa region and possibly worth $100 billion by 2014. Al Fardan commented: 'Masdar City aimed to become a green urban development offering services such as consultancy, testing and certification, assessment tools and databases as well as training and education, in addition to product co-development. 'We have created a platform for global technology companies to develop and accelerate next-generation technologies. We welcome more Swedish companies to be actively involved with the SymbioCity office at Masdar City.' A Swedish concept for holistic and sustainable urban development, ‘SymbioCity – Sustainability by Sweden,’ promotes synergies and creates symbiosis by integrating different technologies and city functions to bring about environmental and economic benefits. The SymbioCity office in Masdar City was inaugurated by the Crown Princess Victoria of Sweden earlier this year.
