Al Rabie Saudi Food Company, one of the leading producers of dairy products and juices in Saudi Arabia, has announced that it recently commenced production of fruit juices fortified with vitamin D and calcium.

The company said the supplementations were part of its efforts to increase demand for high-nutrition fruit beverages in the Saudi market.
Calcium and vitamin D are essential to strengthen the human body’s natural defences against osteo-porosis, a disease common among women and which leads to bone weakening and fractures.
Al Rabie CEO Monther Al Harthi said the move to introduce the supplements followed large-scale interest among its customers in having drinks that had the same nutritional value of milk products.
“Our investments and confidence in the Saudi market is reflected by our continuous efforts to expand the Al Rabie product line and cater to both our local and export markets,” added Al Harthi.
“This newly fortified juice with calcium and vitamin D is proof we care for our customers’ health,” concluded Al Harthi.
While the Al Rabie brand already enjoys a stronghold in the Saudi market, the company has embarked in new investment avenues, particularly Pakistan’s agricultural sector, which according to recent statistics achieved a 4.6 per cent growth in the last couple of years ahead of China, India and Malaysia. Pakistan has also been recognised as the world’s largest producer of various orange varieties, and is the fifth largest producer of milk as it currently has the third largest concentration of milk-producing animals.
Pakistan also ranks within the top five of the world’s biggest producers of mangoes and dates. Additionally, the country has a high economic potential in cultivating crops like cotton, rice and sugar, which all directly and indirectly account for up to 70 per cent of total national exports.
Al Rabie was one of the sponsors of a seminar on Pakistan’s dairy and agricultural products and investment opportunities held recently in Dubai.
“Our sponsorship of this forum and our ongoing investment activities across the Middle East and in Pakistan are part of Al Rabie’s plans to expand in both local and export markets. Our extensive experience in the industry combined with comprehensive market analysis will help us devise strategies for a broad and efficient marketing programme and allow us to create high-value investments in the region and across the world,” concluded Al Harthi.