Porsche will establish its Middle East and North Africa (Mena) headquarters in the Dubai Silicon Oasis, the region’s premier integrated innovations hub for high-tech industries.

The German car manufacturer will be locating there a regional training centre for its experts, engineers, and technicians. Moreover, Porsche will continue, through its 6,000 sq m facility, to support its partners in the GCC, Levant, and African countries on all aspects including sales, after sales, marketing and training.
Shahla Ahmed Abdul Razak, DSOA’s deputy chief executive officer, signed the agreement with Deesch Papke, managing director of Porsche Middle East and Africa. Abdul Razak said: “The new headquarters for Porsche will complement our rapidly growing portfolio of leading global entities. We are confident our enabling services will match the high-quality standards demanded by distinctive brands and contribute towards supporting their business objectives. Moreover, the placement of technical engineers at the Porsche headquarters falls in line with DSOA’s comprehensive strategy, especially that the number of engineers operating from within a technology park determines its level of success.”
She added: “As already known, electronics is considered the most important variable in the automotive industry, for it constitutes the majority of the car systems and mechanics. Therefore, the partnership with Porsche goes in line with our long-term strategy to develop a diversified portfolio of world-class partners who will contribute to positioning DSO as a technology hub not only in the Middle East but across the world.”
Acknowledging the sizeable cost benefits offered by Dubai Silicon Oasis, Papke said: “DSO’s sophisticated infrastructure and high-quality services will significantly help us meet our operational and business needs.”
He said Dubai Silicon Oasis’ prime location worked well for the company in terms of business-ability. The hub also reflected Porsche’s philosophies of high technology and superior engineering. As Porsche continued to increase its presence around the world, it would continue to add new products that would enhance its already broad spectrum of sports models.
DSOA is a wholly-owned entity of the government of Dubai, operating as a free zone technology park for semiconductors, microelectronics and other electronics-based companies looking to set up their regional headquarters and R&D divisions.