Fruit Attraction, the leading International Fruit and Vegetable Trade Fair, has confirmed the attendance of buyers from the UAE and Saudi Arabia. With more than 90,000 F&B professionals and 1,800 companies from the industry, representing 42 countries expected to attend, the show is organised by Ifema Madrid and Fepex.

Only four months until the event officially opens on the October 4, 85 per cent of the contracted exhibition space has already been allocated, with several verticals of the exhibition, including the Invited Importing Countries programme, which the UAE and Saudi Arabia form part of, in full swing.

According to María José Sánchez, Director of Fruit Attraction, the demand for exhibition space has underscored the importance of the event to the sector. He said: “For Ifema Madrid and Fepex, the organiser of the event, these parameters demonstrate the interest and support of the fruit and vegetable sector in promoting the Fruit Attraction as a fundamental instrument for the internationalisation of the sector and a meeting point for all professionals involved in the entire F&B supply chain.”

Fruit Attraction 2022 will occupy eight halls at the Ifema Madrid exhibition centre, focusing on innovation, quality and diversity.

As part of the event’s Invited Importing Countries programme, representatives from the UAE and Saudi Arabia will join a host of influential buyers from around the world and promote trade relations between non-EU markets and the European Union. The programme will include a range of round table discussions, guided tours and B2B sessions.