Sabbagh

Nissan has announced the appointment of Thierry Sabbagh as President of Nissan Saudi Arabia from April 1 2022, while continuing his position as Managing Director (MD) of Nissan Middle East.

In his new scope, Sabbagh will work alongside the current MD of Nissan Saudi Arabia, Bader El Houssami to lead the business strategy and performance for the Nissan brand in the Saudi market, while Sabbagh continues to spearhead 10 other Middle East markets as MD.

An industry veteran with a deep and diverse understanding of corporate and automotive sectors, Sabbagh brings over two decades of comprehensive experience in sales, marketing, brand, planning and business development operations across Mena. 

Sabbagh said: “I am pleased to take on the role of president for Saudi Arabia and look forward to working with our leadership in this important market to continue growing our presence in the Middle East and take our operations in the region from strength to strength.”

Sabbagh will continue to report to Joni Paiva, Divisional Vice President of Africa, Middle East, India and Oceania.