China-based Alibaba Cloud and Tradeling will join forces to unlock cross-border trade and boost digital economy in Mena at a time the B2B ecommerce market in the region is expected to reach $49 billion by 2022.

With the growing size of the B2B ecommerce market, this collaboration presents an attractive opportunity to China-based sellers who will be able to list their products on Tradeling’s platform to fulfil local demand.

The partnership will also offer Mena-based sellers and manufacturers a chance to expand their reach beyond the region and enter the global market through listing their products on Alibaba.com. Towards this, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, signed a Memorandum of Understanding (MoU) with Tradeling, the dominant B2B eMarketplace in the Middle East and North Africa at Expo 2020 Dubai, during Alibaba Cloud Day. The official signing of the agreement by Phillip Liu, General Manager of the Middle East and Africa, Alibaba Cloud Intelligence and Marius Ciavola, CEO of Tradeling took place at the China Pavilion.

The partnership aims to better facilitate cross-border trade between China and the Middle East by deploying Alibaba Cloud’s advanced and secure cloud technologies to strengthen Tradeling’s logistical capabilities, enabling it to further support local and international businesses in thriving within the Mena region through its online platform.

“We are delighted to continue building fruitful relationships with local partners in the Middle East as part of a momentous occasion such as Alibaba Cloud Day at the Expo 2020 Dubai,” said Liu.

Ciavola said: “The collaboration with Alibaba provides us with the means to further highlight the enormous potential that the Mena region offers for B2B ecommerce. In addition to unlocking the Mena region demand for businesses in China, together, we will provide an opportunity to Mena based sellers to tap into new markets.”