Emirates Steel, the leading integrated steel manufacturer in the Middle East, said it has adopted the dynamic QR code verification technology from Cares Cloud, a UK certification authority for reinforcing steels, to assure fast and seamless traceability of its rebar products.

Emirates Steel is the first manufacturer to automatically upload the product test data using a dedicated Application Programming Interface and comes as part of its major drive to digital assurance.

Through this, rebar customers seeking comprehensive information about materials sourced from Emirates Steel can now access Cares Dynamic QR Code for a direct link to Emirates Steel’s uploaded product test data on the Cares Cloud.

Emirates Steel: at the forefront of technological innovation

Scanning the new dynamic QR code shows the mechanical properties of Emirates Steel’s Cares certified products, together with information on product sustainability performance.

Traceability is assured through a secure digital record capturing contemporaneous information constantly.

CEO Engineer Saeed Ghumran Al Remeithi said: “We have enjoyed a long and successful relationship with UK Cares and have followed their rapid expansion into digital assurance with great interest. By adopting this innovative Dynamic QR Code solution, we will make sure that the customers have accurate information at their request for a critical structural material such as rebar,” said Al Remeithi.

“It is important for Emirates Steel to remain at the forefront of technological innovation and make product data available to all stakeholders throughout the construction value chain,” he stated.

Al Remeithi said this step towards a seamless interaction with valued clients was essential for the group.

“Clients were increasingly seeking enriched product data to assist in forming recommendations on major infrastructure projects. We look forward to continuing our work with Cares and other stakeholders to deliver such digital transparency to local and global markets where Cares product certification is required,” he noted.

Cares CEO Lee Brankley described it as a truly transformative step. “Technological innovation in steel product assurance has taken a further transformative step forward today with the Cares Cloud digital eco-system being used by Emirates Steel.”

The rollout of secure data held within the Cares Cloud has been welcomed by many clients and we are particularly delighted that Emirates Steel is using the Dynamic QR Code technology, he added.