Fine Hygienic Holding (FHH) has upgraded its paper product capabilities by investing $8.2 million in a new line taking its total investment in the UAE to over $136 million.

One of the world’s leading wellness groups and manufacturer of hygienic paper products, FHH has reaffirmed its commitment to consumers in the region by investing in the installation of the cutting-edge Gambini line at its Abu Dhabi production facility.

The investment comes on top of previous investments in a paper mill, converting facility, warehouses and administration offices in the UAE. It is the latest example of the company’s commitment to investment in quality products in spite of the Covid-19 pandemic which has impacted manufacturing and business growth all over the world.

The highly advanced machine incorporates state-of-the-art AIR MILL technology and a process which reduces pulp and paper while improving the quality of the products, offering higher absorbency, enhanced softness, and higher strength.

James Michael Lafferty, FHH’s CEO said: “The global situation has affected businesses around the world, but where others have scaled back or halted investments, Fine is prepared and determined to continue moving forward and face this obstacle head-on, while keeping in mind the future of the world after the Coronavirus crisis has been resolved.

“We are here to stay and committed to our investments in innovative technology to upgrade our products to give our consumers even greater quality and value, and differentiate the Fine brand across all markets we operate in.

“Our consumers in the GCC market are highly educated in terms of their purchasing habits; when they buy hygienic products, they look for the highest quality and best standards, in terms of sterilisation, cleanliness and performance, which is why we are proud to be bringing one of the most advanced machines in the industry that will not only serve our customers in terms of offering high-quality products, but will also give them more value than ever before by allowing them to use toilet paper and paper towels effectively.”