RoyalJet, the Abu Dhabi-owned and operated private aviation company, has launched its new brand and its customer experience transformation project with entirely redesigned VIP lounge and newly refurbished and upgraded BBJ aircraft.

“Since prior to this global pandemic we have been undergoing a deep internal transformation in order to even more consistently deliver exceptional experiences to our guests every time they fly,” said Rob DiCastri, CEO, RoyalJet.

“Our vision is to be the global reference at the top end of the private aviation industry, particularly via our exceptional Boeing Business Jet fleet, by delivering personalised delight to the leaders who fly with us.  As an Abu Dhabi company we also strive to project the values and identity of Abu Dhabi and the UAE across the globe by ensuring our product and the experience is consistent with the new vision of our emirate and our country,” he added.

To accomplish this, every little detail has been designed and created with the objective to reflect the rich heritage of the emirate, including featuring various pieces from local artists in the VIP lounge, utilising locally made products throughout the experience, and serving meals on the ground and on board which are made from locally sourced ingredients.

The newly refurbished and upgraded BBJ on display today boasts a modern and refined interior design which is purposefully consistent with the look and feel of the lounge.