Publicis Groupe appoints Bassel Kakish as CEO, Middle East & Turkey

01 May 2021

Publicis Groupe announced that effective immediately, Bassel Kakish is promoted as Chief Executive Officer, Publicis Groupe Middle East & Turkey.

He will continue to be based in Dubai and report to Raja Trad, Executive Chairman, Publicis Groupe Middle East & Turkey. In his new role, Kakish will now be responsible for over 2,100 talents across various disciplines and markets spanning technology, marketing, creative, media and PR professionals.

The appointment will further strengthen the Groupe’s offering in the marketplace to help clients win in a data-led, digital-first world through disruptive creative strategy, analytics and insights.

Kakish joined Publicis in 2002 where he has worked in various strategic roles as part of the regional management team. Prior to his appointment as CEO, he held the positions of Chief Financial Officer, Chief Integration Officer and Co-Managing Director of Publicis Sapient in the Middle East.

Loris Nold, CEO of Publicis Groupe APAC & MEA said: “I am thrilled with Bassel’s appointment. He brings very strong operational expertise and more importantly his unique understanding of data, tech, media and creativity, and how we can best assemble these for the benefit of our clients.”

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