the world’s largest smelter ex-China, hosted the virtual ‘Market Update’ sessions with its customers worldwide, last month.

Organised in cooperation with CRU, these sessions aimed at updating its customers about how Alba is navigating through the impact of Covid-19 pandemic as well as addressing the latest industry developments.

Commenting on the initiative, Al Baqali said: “Covid-19 has undoubtedly brought the aluminium industry closer as we prepare ourselves to emerge from this pandemic stronger.”

“Alba’s unique virtual collaboration with CRU enabled us to not only reach-out to our customers and offer our superior services but also assert our unwavering commitment to Safety, Efficient and Agile Operations,” he added.

Alba customers from different regions actively participated in the ‘Market Update’ sessions, which featured Alba’s Chief Marketing Officer Khalid Abdul Latif along with CRU industry analysts including Eoin Dinsmore and James Wren, Alba said in a statement.