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Alba is a major contributor to the economic development of Bahrain

Alba is a major contributor to the economic development of Bahrain



Klaveness Digital helps Alba logistics

The Norwegian technology company provided a solution that helped the aluminium smelter plan its shipments more efficiently, avoid clashes during berth and gave live updates on ETAs

September 2020

Klaveness Digital, the Norwegian technology company on a mission to bring shipping and logistics into the digital age, has delivered a solution that helped Aluminium Bahrain (Alba) to plan its shipments more methodically, evading collisions during berth and provide live updates on the estimated time of arrivals (ETAs).

Bahrain-based Alba invariably ranks as one of the largest and most modern aluminium smelters in the world and is a major contributor to the social, industrial  and economic development of the Kingdom. Presently Alba is employing over 3000 people and importing the major raw material dry bulk of about 3 million metric tonnes annually.

The challenge Alba was facing is the composite manual procedure, data entry converted to spread-sheets created a complex situation for industrial companies to source raw materials by sea to adjust supply disruptions.

Al Baqali: real-time tracking system

Al Baqali: real-time tracking system

Klaveness Digital conducted a case study on aluminium smelters in the Middle East and Arabian Gulf three years ago, which imparted the possibility of substantial savings through enhanced collaboration, increased transparency and access to real-time data.

The case study showed that many companies in the aluminium industry – from miners to refineries and smelters – manage their shipping and inventory situation using spreadsheets, often in combination with complex ERP systems. Moreover, emails and phone calls are exchanged regularly between stakeholders to share operational information such as cargo and vessel nominations, or notices of vessels’ ETAs.

As a result, stakeholders are often forced to undertake the time-consuming and error-prone task of piecing together information from various sources – that by the time completed, is often too late to take proactive measures to avoid costly events such as demurrage, costly spot shipments and low or high stock situations.

The case study has been an eye-opener and it gradually churned into a vision of a digital logistics platform capable of changing the way stakeholders in the industry interact by replacing manual processes and spreadsheets with real-time collaboration and actionable insight.

Alba was one of the initial companies to adopt the CargoValue solution. After testing the concept with Alba and other clients in the aluminium industry, Klaveness established a dedicated technology company to spearhead the development of the logistics platform.

The company set out to build a platform that would allow Alba and other industrial receivers to efficiently plan and manage their shipping schedule and inventory across terminals and commodities in one unified solution.

With valuable feedback and insight from Alba during the development, Klaveness Digital successfully launched CargoValue in the spring of 2017.

Today, Alba has managed to replace manual processes and spreadsheets with the CargoValue solution, streamlining their processes and improving the overall efficiency of their supply chain.

Ali Al Baqali, Chief Executive Officer at Alba, said: “We now have a real-time satellite tracking system on the performing vessels. Right from the start of the voyage until arrival in Bahrain port, helping us with inventory planning, avoiding clashes during berth, live updates on ETAs and more information such as cargo value based on exact quantity loaded, vessel speed, course of the voyage, etc. are also available. We stay alerted to vessel anchorage and any deviations in course real-time.”

Klaveness Digital stated: “The team at Klaveness Digital is proud to have provided a solution that helps Alba more efficiently plan its shipments and inventory and values our strong partnership for the future. We look forward to extending our partnership with Alba and other industrial companies on their digital transformation journey towards the global end to end supply chain visibility.”  




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