Rizwan (left) and Adnan Zubairi: cofounders

Rizwan (left) and Adnan Zubairi: cofounders

Mobile B2B app launched

The Dubai-based startup connects small businesses with manufacturers and wholesalers through a digital platform and a tech-savvy supply chain

June 2020

DXBUY, UAE’s B2B e-commerce platform dedicated to the small and medium businesses in retail, unorganised trade and food and beverages (F&B), has announced its official launch.

After being available to select users during the beta phase for nearly six months, DXBUY is now available to all businesses in the UAE to download and self-register, the company said in a release.

The mobile eCommerce app is designed to simplify the buying process by offering convenience, control, and choice, it added.

DXBUY: mobile-first approach

DXBUY: mobile-first approach

Co-founded by two experienced entrepreneur brothers, Rizwan and Adnan Zubairi, DXBUY’s mobile-first approach is designed to make the everyday buying process faster, smarter, and cheaper for retail buyers. The company helps fill the gaps in supply chain and provides a wide range of products by having multiple vendors and brands on a single platform. Buyers can be assured of getting cost-effective, timely deliveries and could further benefit by reducing their inventories to save on precious real estate space, it said.

The platform leverages data-driven technology to efficiently operate across the high volume, low transaction value categories by optimizing sales and logistics cost. It further supports local manufacturers, wholesalers and brand owners to streamline their operations with greater visibility and insights about their product categories.

“Even in this day of technological advancement, the majority of purchase decisions are impulsive. Our application acts as a convenient marketplace and comparison tool for businesses to make rational decisions, while providing visibility on buying patterns to both consumers and vendors,” said Adnan Zubairi, CEO, DXBUY.

“With the progression of technology and changing consumer preferences, B2B buyers fancy a B2C shopping experience for their every-day business purchase needs. With a sleek app, extensive product range and dynamic pricing, we at DXBUY have thus raised the bar in B2B e-commerce,” commented Rizwan Zubairi, COO – DXBUY.

Downloaded by more than 2000 verified businesses during the BETA phase, DXBUY app fulfilled more than 12,000 orders in the first five months. The eCommerce app has since earned the trust of multiple SMBs including groceries, mini-marts, restaurants, cafeterias as well as few laundries, hardware shops, cleaning supply and catering companies, it said.

“UAE has the world’s highest mobile penetration and digital commerce was identified as a high government priority in UAE’s Vision 2021. We have tapped into a niche where online transactions were barely existent. The response from early users of our app has been overwhelming and we believe the future of digital commerce is now!” added Adnan.

With the official launch, the platform now actively serves businesses across Dubai, Sharjah and Ajman. With plans to add new products portfolio to include supplies for offices, schools, salons, spa and wellness centers, the target is to establish presence across the UAE by end 2020. In future, the company envisions to strategically enter other GCC countries.

DXBUY is available for download on both iOS and Android.

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