Orange Business Services, a network-native digital services company, has announced the appointment of Osama Shwaihat as managing director for the UAE and Arabian Gulf. He is based at the company’s Middle East & Africa regional headquarters at Dubai Silicon Oasis.

Shwaihat has over 25 years of multinational IT sales, consulting, technical and management experience in the Gulf, Africa and Levant regions, across the enterprise, public, and commercial sectors. In his new role, he will lead a team to support digital transformation across the enterprise and public sectors, and develop smart cities opportunities, where the UAE takes a regional lead.

Sahem Azzam, Vice President Middle East & Africa, Orange Business Services, commented: “The UAE is a key strategic market for Orange Business Services in the Middle East, where we are re-aligning our strategy to accelerate growth and support the digital transformation objectives of governments and enterprises. We aim to continue to grow our presence through deeper collaboration with customers and partners in the UAE”