The Expo Centre Sharjah highlighted the prominent economic and cultural events organised and hosted annually by the centre during its participation within the Sharjah Chamber of Commerce and Industry’s (SCCI) fifth trade mission, represented by the Sharjah Exports Development Center (SEDC), to Kenya and Uganda.

During the visit, the centre’s delegation highlighted annual events, most notably, the 16th edition of the steel and metal industry exhibition “SteelFab”, which will be held in 2020; and the international exhibition for plastic, printing and packaging Industry “PlastiVision Arabia 2020”.

Headed by Sultan Shattaf, sales and marketing director, Expo Centre Sharjah, the members of the delegation held several meetings with representatives of economic sectors in both Kenya and Uganda, where they discussed the mutual cooperation prospects, utilisation of the Expo Centre’s facilities and services for exhibitors, investors, and visitors, as well as sharing experiences and best practices in the exhibitions industry.

Speaking on the centre’s participation in the fifth trade mission to East Africa, Sultan Shattaf stressed the importance of regionally and internationally promoting the events hosted by the Expo Centre to ensure the effective participation of international companies in such events and reinforce Sharjah’s position in the exhibitions and conferences industry.

“During our meetings with Kenyan and Ugandan businessmen, we focused on the Centre’s privileges and services provided to exhibitors to showcase their services and products, meet with potential partners, expand their businesses, and penetrate new markets,” Shattaf noted. He added: “Our participation aims primarily to reinforce the centre’s reputation and develop its events, in accordance with its strategic plan 2018 – 2022 and the schedule of its foreign visits. This includes the attendance and participation in Sharjah’s trade missions to promote the Expo Centre, as one of the most prominent places for organising and hosting the specialised exhibition across the region.”