Breakbulk Middle East  2019: the official ministerial tour

Breakbulk Middle East 2019: the official ministerial tour

Top global firms set for Breakbulk Middle East

November 2019

Leading global players from the project cargo industry will be in Dubai next year to highlight the latest trends and technologies in the sector and showcase their innovative capabilities at a key industry event.

The fifth edition of Breakbulk Middle East (BBME) is being held under the patronage of Dr Abdullah Belhaif Al Nuaimi, the UAE Minister of Infrastructure Development and the Chairman of the Federal Transport Authority for Land and Maritime, from February 25 to 26 at Dubai World Trade Centre.

It will offer the Middle East region’s wide range of key players and top decision makers a convenient location of assembly, said the event organisers. The augmented reality initiative is the first of its kind that will enable exhibitors the ability to showcase the innovative capabilities of their companies at BBME 2020. The event will strongly emphasise the effective use of technology to advance the sector forward. The implementation of Augmented Reality is one of many technology-inducing initiatives which reinforces BBME’s industry advancing aspirations, they added.

Dr Al Nuaimi said: “Those who don’t fall in line, fall behind, and BBME has done a tremendous job of aligning with the global shift of digitalization to avoid the latter.”

“A willingness to adapt in a timely manner has contributed to the event’s continual progression and its simultaneous influences in the industry’s development,” he stated.

The breakbulk industry, and all associated industries which are integral to the Middle East’s infrastructure, are reliant on innovative efforts for fostering a technologically sound and sustainable environment. The fifth annual edition of the event in February 2020 will assist in nurturing such innovation, and ‘Breakbulk AR’ is a commendable addition. Engineer Ahmed Sharif Al Khouri, general manager of the Federal Transportation Authority for Land and Maritime, said: “The UAE maintained its top position in the Middle East among 115 countries to help digital companies thrive and traditional businesses harness the digital dividend.”

“We are working hard to create a vibrant maritime environment to attract industry leaders and promote UAE’s status as a global shipping centre supported by a series of leading quality initiatives. The digital revolution is transforming the world. That’s why we entirely support ‘Breakbulk AR’ initiative that will add a distinctive value to the overall’s event’s experience,” he stated.

‘Breakbulk AR’ will serve as a showcase platform for exhibitors to display their innovative endeavors and industry enhancing initiatives, said the organisers.

Exhibitors can submit footage from relevant industry projects to have their works virtually broadcasted at the renowned GCC event, they stated.

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