General Motors appoints chief marketing officer for MEA

October 2019

General Motors Africa and Middle East has appointed Kelly MacDonald as its new chief marketing officer across Chevrolet and GMC for the region.

MacDonald will lead the regional teams responsible for brand communications, advertising, digital marketing, retail experience and customer engagement, said a company statement.

A leader with over 20 years of experience in automotive marketing, MacDonald worked with a number of manufacturers across marketing, sales and aftersales, now bringing a unique perspective to her role as CMO at GM, it said.

She holds a bachelor’s degree in marketing from Michigan State University and a Master of Business Administration from Oakland University, it added.

John Roth, president and managing director, GM Africa and Middle East, said: “MacDonald will be a strong asset for Africa and the Middle East, bringing innovative thinking underpinned by expert knowledge to our regional GM leadership team.”

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