70 Italian firms to join Automechanika Dubai

01 May 2019

More than 1,800 exhibitors from over 60 countries will participate in the 17th edition of Automechanika Dubai in June, with more than 350 of that figure hailing from Europe, which includes more than 70 Italian manufacturers.

A host of companies from Italy will be revving their engines ahead of the Middle East and Africa’s (MEA) largest automotive aftermarket trade fair to be held from June 10 to 12, at the Dubai International Convention and Exhibition Centre.

Italy, known worldwide for its reputation as a producer of high-end sports cars, is also a major aftermarket player, exporting $15.3 billion worth of auto parts and components in 2018 according to data aggregator World’s Top Exports – 12 per cent up on the previous year.

The UAE is among the top 10 markets for high quality and genuine Italian auto parts, and now major players are gearing up for more growth targeting trade buyers, distributors, and importers from throughout the wider Middle East, Africa, and Western Asia.

Mahmut Gazi Bilikozen, show director for Automechanika Dubai, said: “The MEA is a key developing market for European auto parts and accessories, which is why the presence of manufacturers from the Old Continent at the event has always been strong.”

“Italy, Germany, UK, Belgium, Spain, France, and Poland will all have country pavilions at the show. There’ll also be more than 25 European exhibiting countries overall, with some of the biggest names in the business set to take part this year,” he said.

Top Italian brands include AxxonOil, Brembo, Cofle, Dayco, Gamma Diesel, Magneti Marelli, Momo Tires, Technoparts, and Vipiemme, while UFI Filters, a leader in filtration technology and thermal management, is a returning exhibitor having debuted at the show in 2018, said a statement from the organiser.

Luca Betti, group aftermarket business unit director at UFI Filters, said the company will showcase its latest solutions in fluid filtration and thermal management, as well as launch its UFI Multitube. “Our company introduces a cutting-edge technology into the original equipment market for air filtration, firstly for Porsche GT2RS and soon for other high-volume applications, both Italian and international,” said Betti.

Brembo, regarded as the world leader and innovator for disc brake technology, is another returning Italian exhibitor to Automechanika Dubai in 2019 with its wide range of brake discs, brake pads, drums, brake fluid, and hydraulic components.

Brembo’s aftermarket business unit marketing director, Marco Moretti, said that the company will also launch its Brembo Xtra pads.

On the Middle East market, Moretti said prospects are strong: “There’s a great opportunity for growth from the Middle East region.”

Meanwhile, Frescura and Euroricambi are other Italian companies eager to make a big impression at Automechanika Dubai 2019, with both preparing new product launches.


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