Gulf Pinnacle Logistics (GPL), an emerging UAE-based logistics powerhouse, has heavily invested in the rebranding of its newly acquired company, Century Express – a Dubai-based courier service provider.

Shailesh Dash, chairman of Gulf Pinnacle Logistics, said: “We are delighted to announce that Century Express has been completely revamped with a new brighter logo, a more modern and interactive website, a rebranded fleet, a larger warehouse and office space and in the process of launching a customer-friendly mobile App.”

Dash continued: “These positive branding and service initiatives have helped win new clients and expand our share of wallet with existing customers. We have secured contracts with top-ranking e-commerce players and institutions.”

“As a result, daily shipments of Century Express increased rapidly since our acquisition and are poised for solid and sustainable growth. Our business strategy has allowed us to capitalise on the growth in the e-commerce market in the region,” he added.

The new slogan of Century Express ‘life uninterrupted’ is the commitment that the company promises its clients, to manage their deliveries within the committed time or on time without disrupting their busy schedule.

Such a commitment has improved the efficiency of its fleet and service levels from 75 per cent to 93 per cent.

Century Express has moved to a newer and larger location in Dubai to better handle growing business needs. The company has further invested in new vehicles and bikes to expand its domestic geographic coverage.

Additionally, the company invested in bringing in new management, expanded its sales force and reinforced its IT team.