Oman Tourism Development Company (Omran) has appointed Said Salim Said Al Shanfari as CEO to lead the organisation through its next phase of innovation and growth. Said has rich experience working in leadership roles in marketing and communications across the region.

Al-Shanfari has progressed through various management positions during his eight-year tenure in Ooredoo Oman as director of business marketing and as the GM of Marketing Communication at Omantel.

Mohsin Bin Khamis Al Balushi, adviser at the Ministry of Commerce and Industry and chairman of OCEC company, a subsidiary of Omran, stated, “Oman is now on the world map as one of the top tourism destinations, and we are confident in appointing Said to lead OCEC towards its vision of introducing Oman as a world-class destination for business events.”