A fire-rated partition created by ESAG at Salalah airport

A fire-rated partition created by ESAG at Salalah airport

ESAG set to spread across GCC

The UAE-based group plans to extend its coverage to various areas of passive fire protection and hopes the new building codes and requirements on fire protection within buildings will drive its sales growth

01 May 2017

Easa Saleh Al Gurg Group (ESAG), a multidivisional conglomerate and a dominant player in the GCC’s fire protection market, is looking at extending its passive fire protection product range to other GCC markets as well as broadening its products portfolio.

The UAE-based group has two companies within its portfolio dealing with fire protection. While Al Semsam specialises in passive fire protection, Scientechnic focuses on active fire protection which represents world-class brands such as Siemens.

The company is currently selling its passive fire protection products only in the UAE but would be focusing on other GCC markets by 2018, Santhosh George, business general manager, Al Semsam Building Materials told GI in an interview.

“The focus for 2017 within our fire department is to extend our coverage to various areas of passive fire protection based on the range of products we have added on. We shall also be focusing on one-to-one meetings and presentations to fire consultants, to raise awareness of the services Al Semsam offers in this area of business,” he said.

Al Semsam represents brands such as: Promat Belgium– manufacturer of calcium silicate boards used in fire protection; WMK Italy – manufacturer of fire rated aluminium glazing; Navair – manufacturer of fire rated steel doors from India; and Trespa – manufacturer of high pressure laminates from Netherlands, used in internal and external cladding.

Of these, Promat has been exclusive to Al Semsam for the past 10 years and has been its best seller, George said. Among its other best sellers, George counts on Trespa, the high pressure laminates and said: “Trespa looks very promising and we have finalised four new orders in the past two months”. The company, in 2016, added new agencies into the portfolio of fire rated products.

A fire-rated wall partition by ESAG

A fire-rated wall partition by ESAG

George is confident that this year, the company will definitely overtake its sales figures of 2016,  especially due to the focus on the new building codes and requirements on fire protection within buildings. For example, the new regulation mandates that all escape routes within buildings need to be fire rated for any new construction. Compartmentalisation within buildings is also a requirement. Clearly defined fire zones are marked in malls and these areas need fire rated products. These requirements, he hopes, will fuel the sales growth of its products in the market.

Commenting on the percentage of sales attributable to institutional buyers, George said that products are usually sold to contractors as this falls under the main contractor’s scope of work. “Fire consultants define areas of the building that need passive and active fire protection. The main contractor then, draws up a Bill of Quantities (BOQ) on areas and scope of work. This is then tendered to contractors dealing in passive fire protection,” he explained.

The company has introduced several new products in this category in the Gulf in the past two years. These include: WMK Italy fire-rated glazing and Trespa Netherlands HPL laminates for internal and external walls which were introduced in 2016.

“We are working on a few more products within the passive fire range of products. Hopefully during 2017, a few more agencies will be added to the portfolio,” he added.

Founded in 1960, by Easa Saleh Al Gurg, KCVO, CBE, the Easa Saleh Al Gurg Group (ESAG), is a multidivisional conglomerate with 28 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout UAE, Oman, Saudi Arabia, Iraq and Qatar; its reach stretches across Asia, Middle East, and African continent, parts of America, Australia and New Zealand.

As one of the leading business houses in the UAE, ESAG is regional partner to over 370 international brands and principals from across the world. Its portfolio of exclusive brands comprises the likes of Siemens, Osram, British American Tobacco, United Colors of Benetton, Dunlop, Armitage Shanks, Viking Johnson, SieMatic, Danfoss, Fisher & Paykel, Interfaceflor, Parador, Smeg, and 3M among others. The Group’s key joint ventures include Al Gurg Unilever, Siemens, Al Gurg Fosroc, Arabian Explosives, Al Gurg Smollan, Akzo Nobel Decorative Paints and Siemens Healthcare.

Its businesses operate across four main verticals: 

• Building & Construction: Mac Al Gurg, Al Semsam, Technical & Trading;

• Consumer: Al Gurg Cigarette Division (BAT), Al Gurg Stationery, Al Gurg Tyres, Batteries and Accessories Division (Dunlop) &Target Auto Services;

• Retail & Lifestyle: IDdesign, Al Gurg Fashion Division (United Colors of Benetton), Office Furnishing Interior Solutions (OFIS), Interiors & Better life; and

• Industrial: Al Gurg Building Services, Al Gurg Paints, Gulf Metal Foundry, Al Mashrabia Furniture & Scientechnic.

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