A Tata Prima truck

A Tata Prima truck

Tata Prima trucks launched in Saudi

India’s leading commercial vehicles manufacturer unveiled two new Prima heavy-duty trucks in Saudi Arabia with its dealer partner Manahil International Company

01 March 2017

Tata Motors, India’s largest automobile manufacturer and among the top 10 commercial vehicles manufacturers globally, has launched its Smart truck brand Tata Prima in Saudi Arabia. 

A next-generation range of heavy-duty commercial vehicles, the Tata Prima sets new benchmarks in styling and features, with a combination of power, world-class performance, fuel efficiency, superior technology and safety, the company said.

Developed with Tata Motors subsidiary Tata Daewoo Commercial Vehicles (TDCV), the Tata Prima range is designed and developed with technical inputs from across the world, hence is also referred to as the ‘World-Smart Truck’ from Tata Motors.

The truck is based on an Italian cab design, with engine technology from the US, gearbox expertise from the US and Germany, chassis frame know-how from Mexico and sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, it said.

Tata Motors unveiled two new Prima heavy-duty trucks in Saudi Arabia – the Prima 4438.S (4x2) tractor head and the Prima 4038.K (6x4) construction tipper, with Saudi dealer-partner Manahil International Company, a unit of Mohamed Yousuf Naghi & Brothers group (MYNM).

Ravindra Pisharody, executive director, Commercial Vehicles Business Unit, Tata Motors, said: “The launch of our next-generation range of Tata Prima heavy-duty commercial vehicles is an important milestone in our journey towards further enriching the value trucking proposition, in one of the largest construction and infrastructure hubs in the Middle East. Shaped by technology know-how and expertise from across the globe, the Tata Prima is world-class in every sense, enabling customers to upgrade to a next-generation commercial vehicle, with the trusted credentials and reliability of the Tata Motors brand, as they ready themselves for the next wave of growth in the country’s logistics sector.

“As the country readies itself to become the largest construction and infrastructure destination in the world, we at Tata Motors are geared up to meet customers’ requirements of the market and will continue to introduce new products and solutions as we move forward,” he said.

Rudrarup Maitra, head – International Business, Commercial Vehicles, Tata Motors, said: “We are delighted to launch our next -generation range of Tata Prima heavy-duty commercial vehicles here in the KSA today. The Tata Prima has been built based on over six decades of experience in the commercial vehicles business and has been introduced, based on increasing customer preferences for a new-generation commercial vehicle with superior performance, suitable for more trips and long duty cycles, with the benefits of lowest turnaround time.

“An integral part of introducing the Tata Prima range here is Manahil International Company, a partner that has showcased tremendous enthusiasm and passion in the country’s commercial vehicles industry and the Tata Motors brand. They are as customer centric as we are. Through this partnership, we look forward towards further strengthening our relationship with our customers here in Saudi Arabia,” he said.

Tata Prima is available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. With the range extending up to 49 tonnes and engine options up to 400 bhp, the Tata Prima is an ideal work horse for movement of goods and material across distances and terrains, at the same time delivering efficiencies to the trucking business, the
company said.

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