Nuzum: looking to expand market reach

Nuzum: looking to expand market reach

Aubren signs deal with Al-Babtain

The Irish firm is particularly excited to bring the Aubren cooling solutions to the Saudi market where there is a sharp focus on initiatives to reduce the energy consumption

01 December 2016

Ireland-based Aubren, a manufacturer of innovative cooling products, has signed an agreement with Saudi Arabia’s Al-Babtain Power & Telecommunication to distribute its Aubren DAQS range of IT cooling solutions in the kingdom.

Al-Babtain Power & Telecommunication is an international company which is engaged in providing turnkey solutions for telecoms, broadcast, defence, security and other integrated networks across various countries namely Saudi Arabia, Bahrain, Oman, Jordan and Yemen.

The announcement was made during the Enterprise Ireland trade mission to Saudi Arabia and the UAE led by the Minister for Foreign Affairs and Trade, Charlie Flanagan TD.

The Aubren DAQS range offers innovative, highly energy efficient cooling solutions for telecom/IT applications. The designs are built upon free air cooling principles, incorporating highly efficient EC fan technology, it said.

Flanagan said: “As Enterprise Ireland’s trade mission will demonstrate, the opportunities for innovative Irish companies to build partnerships and increase their sales to the Middle East region are real and tangible.”

“Aubren is a great example of what is possible for Irish companies in this dynamic market, and I wish them continued success for the future,” he added.

Aubrey Nuzum, managing director at Aubren, said: “We are continually looking to expand our market reach and this agreement with Al-Babtain, a highly respected solutions provider, gives us access to the huge potential offered in the Saudi Arabian market.”

“The agreement allows us to move forward together on a number of ongoing activities with mobile network operators in the kingdom who are determined to reduce their Opex costs. The idea that free cooling can’t be used in climates with high ambient temperatures is a myth,” he said.

“Recent changes to Ashrae guidelines allow equipment to operate at higher temperature and humidity conditions and our solutions can provide up to 35 per cent reduction in energy usage, whilst increasing the life of existing cooling equipment,” he added.

Fares Hamdan, business development manager, Al-Babtain LeBlanc, said: “Our company is particularly excited to bring the Aubren cooling solutions to the Saudi market where there is a sharp focus on initiatives to reduce the energy consumption across the mobile telephone networks and several of our key clients have already undertaken to carry out detailed trials with the technology.”

Joe Breslin, regional director, South Europe, Middle East, Africa and India at Enterprise Ireland, said: “Irish companies, with Enterprise Ireland assistance, have been hugely successful in growing their exports to the GCC member states. Last year, exports of Enterprise Ireland backed companies to the region increased by 12 per cent to over €507 million ($547.3 million).”

“Aubren’s agreement with Al-Babtain demonstrates the clear opportunities that exist for innovative and ambitious Irish companies in the region. Enterprise Ireland’s teams in Ireland and the Middle East will continue to work closely with Aubren as they scale their business in this important market,” he concluded.

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