SEG’s recently opened large format retail showroom Segworld

SEG’s recently opened large format retail showroom Segworld

SEG lights up Mena expansion strategy

The company which has been in the electrical business for over three decades has now invested in three new business verticals: oil and gas, medium voltage, and lighting projects

01 December 2016

Having launched a new large format retail showroom-branded Segworld-in Dubai, UAE, Safety Electrical Group (SEG), pioneer of electrical solutions across the GCC, is very optimistic and looking forward to a healthy business growth in 2017.

“We are consolidating our position and enhancing our business depth within the newly three established business verticals of lighting projects, oil and gas, and medium voltage,” said Vineet Kumar Kapila, CEO, Safety Electrical Group.

“Taking a step further, we are augmenting our business breadth within the Mena region and preferably Africa through our geographical expansion strategy,” he added.

Kapila: growing steadily

Kapila: growing steadily

SEG has been in the electrical business for over three decades and specialises in an extensive range of products spread across multiple categories of construction including lighting solution, lighting fixtures, LV switchgear system, MV soft starters application for chiller plants, controlled bottling equipment, flange working tools for oil and gas application from brands of ABB, Legrand, Hager, Aucom, HTL, Pollmann and many more.

The company has been associated with several projects at various levels of execution. “I would like to highlight primarily two projects that are under execution stage with our LV Switchgear business – Pointe Mall and Kingdom of Sheeba both located at the Palm Jumeirah,” said Kapila.

Other prestigious projects the company has recently completed are Onyx Towers on Sheikh Zayed Road and Opus Towers at Business Bay in Dubai.

SEG largely operates within the UAE, servicing more than 2,000 customers which include EPC/ MEP contractors, architects, interior designs, fit-out companies and retailers offering them a wide range of products from basic light fittings to high end intelligent LV systems. It also caters to local B2C customers, third party export audiences from its recently opened Segworld showroom in Deira, Dubai and to customers from various countries in the Mena region like Kenya, Djibouti, Mozambique, Uganda and Nigeria.

“Another noticeable opportunity for business, internationally of course, is lifting of economic sanctions on Iran which has opened a new dimension for the Middle East region and for sure it would be a fruitful opportunity in the long run for businesses,” he said.

He further said: “Business at SEG has been quite stable in the past year and we are growing at a steady rate owing to our long business relationship and amicable customer service. SEG business verticals are strategically aligned to adapt to the current market conditions to offer 360 degree global electrical solutions and next year looks very promising.

“SEG has expanded its scope of operations by investing in three new business verticals. The idea is to offer a wide range of electrical solutions to our customers. In addition to this, SEG has recently invested in creating a unique one-stop-shop and a benchmark trade concept, Segworld which caters to the diverse business and individual customer’s needs.

“Construction industry has been moderate over the past year and we foresee the similar trend for 2017 however, we comprehend that the industry will pick up momentum as we get closer to Dubai Expo 2020,” he concluded.

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