Nedap has signed up as a launch partner

Nedap has signed up as a launch partner

Intersec to debut in Saudi Arabia

01 August 2016

Saudi Arabia will host Intersec, the world’s leading international trade fair for security, safety, and fire protection, next May.

It will be the first time Intersec will stage the show in the kingdom, organisers Messe Frankfurt Middle East said. It will be held from May 2 to 4, 2017 at the Jeddah Centre for Forum and Events in partnership with Al-Harithy Company for Exhibitions (ACE) Group.

It’s the latest of 12 Messe Frankfurt-organised trade fairs and events dedicated to the worldwide safety and security sector, and the second in the Middle East after the Group’s flagship show – Intersec in Dubai. 

The three-day event will feature more than 125 exhibitors from 20 countries and targets buyers from a Saudi market where, according to US consultancy Homeland Security Research, spending on security-related products is estimated to reach $15.4 billion by 2018.  

The industry response has been impressive so far: 18 launch partners have already confirmed their participation at the annual showcase, including Axis Communications, Bristol Fire Engineering – Corodex, CP Plus, Dahua Technology, dorma +kaba, Draeger, Genetec, Harco Group, HID Global, Hikvision, Milestone, Naffco, Nedap, Nitin Group of companies, Pepco by Schneider Electric, Promise Technology, Smiths Detection, and the British Security Industry Association (BSIA).       

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Saudi is a fast-growing security market, as it steps up measures to ensure border safety and protect critical petrochemical and commercial infrastructure. 

“The number of Saudi trade visitors to Intersec in Dubai has increased by 53 per cent from 2012 to 2016.  We’re delighted to bring Intersec Saudi Arabia directly to the doorsteps of key stakeholders, where international players can increase their market share, and Saudi visitors can keep up-to-date with the latest global technologies and services.”

Pauwels added: “With a population of almost four million, the port city of Jeddah is the kingdom’s commercial hub, and a barometer of economic and tourism growth.  Its rich trade hub status that dates back thousands of years makes it the ideal location for Intersec Saudi Arabia.”

Muwaffak Al Harith, chairman of ACE Group, added: “We are excited for Al-Harithy Exhibitions Company to jointly organise with Messe Frankfurt Middle East the largest security exhibition – Intersec – in Saudi Arabia in 2017.  

“Importantly the allocations in the annual Saudi budget for security, municipal and health services and infrastructure and transportation are on the increase in addition to private construction which all need the latest security products and services,” he added.  

Nedap, one of the world’s top 20 commercial security solutions providers, is among the launch partners eager to make an impact at Intersec Saudi Arabia 2017.  

Axis Communications, the Middle East’s number one network video surveillance provider, and a driving force behind the shift from analogue to digital video surveillance, is another headline launch partner at Intersec Saudi Arabia 2017. 

Draeger, an international leader in the fields of medical and safety technology, will be among the top launch partners specialising in fire protection and safety. Emad El Lahham, the head of marketing at Draeger Arabia, said: “Draeger Arabia is happy to be a launch partner for the first edition of Intersec Saudi Arabia. 

“This is the right platform to showcase our fire services solutions with a portfolio covering all aspects considering pre-incident, incident and post-incident solutions. We are looking forward to meeting our target audience directly in the Kingdom of Saudi Arabia.” 

Intersec Saudi Arabia is the third event launched in the kingdom recently by Messe Frankfurt Middle East after Automechanika Jeddah and Materials Handling Saudi Arabia.

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