Karcher sees potential in region

01 June 2016

Karcher, the cleaning technology solutions company, sees considerable potential in the Gulf and wider Middle East for its innovative products serving a wide gamut of sectors.

The company announced it will open a new centre in Dubai with another 20 in other Middle Eastern cities as part of its drive to strengthen its footprint in the region’s fast-developing markets.

Headquartered in Winnenden, Germany, Karcher recorded double-digit sales growth in the Middle East in 2015. The strategy to have 20 Karcher centres within the next four years could drive growth to significantly higher levels.

The company said it managed to stay competitive and advance in the region despite difficult market conditions by expanding its range of products and services into additional industries.

Richard Nouira, the managing director of Karcher (Middle East), said:  “Despite some volatility in some Middle East economies, we have managed to push through. This is due to our products quality and reliability which has built trust and preference among many customers in the region

Karcher boasts a wide product range that includes high-pressure cleaners, vacuum cleaners, steam cleaners, window vacs, vacuum sweepers, scrubber driers, vehicle washing bays, drinking water and wastewater treatment systems, dry ice blasters, cleaning agents, garden and household pumps, watering systems and drinking water dispensers.

Karcher showcased its innovative products at the 10th FM Expo 2016 held in Dubai last month.

“We have been participating at FM Expo for some time and each year our participation revolves around a specific service offering,” said Sreekumar Panicker, the head of UAE sales. This year the company highlighted its floor cleaning solutions from vacuums to scrubbers and driers. It displayed the vacuum sweeper KM 130/300 R D and the scrubber dryer B 90 R Classic.

“One of the most important criteria for FM companies when using floor cleaning solutions is quick turnaround times: the floors need to be clean, and dried very fast with the least intrusiveness,”explained Panicker.


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