Murray at the company’s first Town Hall meeting

Murray at the company’s first Town Hall meeting

Alba output, sales volume rose in 2015

Notwithstanding low aluminium prices, the company is determined to keep and grow its markets and maintain the quality that has endeared it to its customers

February 2016

Aluminium Bahrain (Alba) has surpassed its annual sales record of 931,526 tonnes in 2014 by 2 per cent, reaching 951,944 tonnes in the following year, the company said.

Production figures topped 960,643 tonnnes, up 3.1 per cent year on year, versus 931,427 tonnes in 2014.

Q4 2015 sales grew 4.2 per cent to 252,582 tonnes compared with 242,322 tonnes in the same quarter of 2014 while production reached 243,614 tonnes for an increase of 9,695 tonnes.     

In addition, Alba managed to close 2015 with its value-added (VA) sales averaging 64 per cent of total shipments versus 66 per cent in 2014.

Commenting on the company’s sales and production for 2015, Alba’s chief executive, Tim Murray, said: “We are delighted to be celebrating yet another record in sales and production despite the tough market conditions. As we move forward in 2016, we remain committed to doing better than necessary by improving our underlying performance and plant reliability”. 

Alba’s participation in one of the first events of the year – Aluminium Symposium 2016 in Florida, USA – marked its continuous commitment to expanding its reach across diverse territories, a company statement said.

The symposium was held under the theme ‘Outlook for Aluminum in 2016’ and Alba’s chief marketing officer Khalid Abdul Latif, manager for Europe sales Boris Santosi and manager for Americas sales Patrick Hudson were present.

In comments about Alba’s participation, Latif said: “GCC aluminium production constitutes 10 per cent of total world production and Alba is one of the five key primary aluminium producers in the GCC.

“With Alba’s Line 6 expansion project on the anvil, we are keen to explore and expand our global presence, especially in the North American market. We hope that through our participation at the Aluminium Symposium 2016 we can meet and address the needs of our current and potential customers and suppliers.”

A delegation of students and professors from Arabian Gulf University during their visit to Alba

A delegation of students and professors from Arabian Gulf University during their visit to Alba

The symposium, organised by Platts, is well-known as a global event that offers educational and networking value to all participants to meet with industry colleagues and understand the key trends impacting the aluminium industry.

Alba held its first executive series training for 2016 at the Alba Oasis Hall. The workshop, part of the company’s executive education series, focused on aligning the management team on what needs to be done to further boost the smelter’s performance to combat the severe downturn in commodity prices.

The training session was delivered by Mark Magnacca, president and co-founder of Allego, who is a renowned motivational speaker and author of the management book “So What?”

Tim Murray, Alba’s chief executive, observed: “With the collapse of all-in-aluminium prices it is critical that the objectives of the company are aligned to ensure we survive during these difficult times. We would like to thank Mark for his excellent training session which will further strengthen Alba’s competitive edge.”

Executive development is a critical part of Alba’s leadership strategy, and numerous programmes and trainings are designed and orchestrated throughout the year to develop and prepare management for future growth.

The 2016 series of Alba ‘Town Hall’ meetings was kicked off with the inaugural one taking place at the Oasis Hall.  Murray briefed employees about the company’s performance in 2015 and expectations for 2016.

“Town Hall meetings have become a tradition in our company – a platform that provides a direct means of communication with our employees,” noted Murray. “Alba had a remarkable 2015 on many fronts namely in terms of operational and safety performance with record production figures topping more than 960,643 tonnes. I thank the Alba board, management, Alba Labour Union, Alba Trade Union, and all the employees and contractors for this success.

“As we move ahead in 2016, we need to be equipped to face the challenges, all the while hoping for the best and capitalising on our actual performance to sustain our competitive edge in the industry.”

Senior Alba officials met with a delegation comprising professors and students from Arabian Gulf University in late December.

Alba’s chief operations officer Isa Al Ansari, chief marketing officer Latif, administration director Abdul Rahman Janahi and training manager Rawdha Al Aradhi welcomed the delegation.

Al Ansari told them: “As a chief contributor to the economy of Bahrain, we aim to enhance students’ learning experience and hope that such visits play a key role in shaping their career choices.”

For over 40 years, Alba has been committed to providing Bahraini nationals with meaningful careers and opportunities to grow within the company through its training and development programmes (TDP), which include continuous academic education and vocational training.

Alba chairman Sheikh Daij bin Salman Al Khalifa met with India’s ambassador to Bahrain Alok Kumar Sinha. The meeting was held to familiarise Sinha with Alba’s pioneering role as the first smelter in the Middle East and its position as an industrial leader and economic pillar of Bahrain.

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