Dhofar Global partners Kleen Purgatis

01 December 2015

UAE-based Dhofar Global recently launched in the Gulf several hygiene care products imported from the German company Kleen Purgatis.

The debuting products are aimed at the hospitality industry’s food and beverage and housekeeping departments.

According to Chandan Singh, Dhofar Global’s group chief operating officer, the GCC cleaning industry is worth Dh300 billion ($81.6 billion) annually.

“The annual growth rate of hygiene care products is 35 per cent as an average in the region,” said Singh, who claimed Dhofar Global had a market share of around 80 per cent in the UAE in terms of reach, specifically in four-star and five-star hotels.

“This means we serve 80 out of 100 properties,” he elaborated.

Some 70 per cent of the company’s income comes from the UAE, with Qatar second at 20 per cent and Oman next at 10 per cent. Approximately 40 per cent of the sales value is derived from Horeca (Hotels, Restaurants and Catering) with 28 to 30 per cent coming from the facilities management sector.

The company has still to have a presence in Saudi Arabia, Kuwait and Bahrain, gaps it expects to fill by 2020.

“Saudi Arabia has the best potential for us because of the large volumes the kingdom can generate and the demographics. Consumption of tissues alone in Saudi Arabia is up to 2 kg per person per year,” said Singh.

Dhofar Green is involved with several brands, of which Carind and Celtex, both Italian, are the dominant ones. Tissues make up the highest share product-wise at 50 per cent.

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