Al Midfa: additional responsibilities

Al Midfa: additional responsibilities

Al Midfa selected for regional UFI post

May 2015

SAIF Mohammed Al Midfa, CEO, Expo Centre Sharjah, will lead the Middle East and Africa chapter of the Global Association of the Exhibition Industry (UFI), Paris, following his appointment as chairman of the chapter. The recognition came shortly after he was selected chairman of the Arabian Gulf chapter of the International Association of Exhibitions and Events (IAEE), the leading association for the global exhibitions industry.

Al Midfa, in his capacity as the chairman of both UFI’s regional chapter and IAEE’s Gulf chapter, will help shape the future growth of the meetings, incentives, conferences, and exhibitions (Mice) industry of the region.

“I feel honoured to be elected as the chief of the regional chapters of two prestigious associations that set the growth agenda for the global meetings and exhibitions industry,” said Al Midfa.

The UFI Middle East/African Chapter currently has 67 members and the number of shows held in the region runs to more than 900 B2B and B2C exhibitions. Globally, UFI represents 650 member organisations in 83 countries. More than 928 trade fairs and exhibitions organised by its members carry the UFI-approved tag.

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