New-look green show should draw many

May 2015

GREEN Middle East, which started as the region’s leading environmental management and technology exhibition and conference, will now offer a new benchmark for sustainable development initiatives in the region.

In its new format, Green Middle East, to be held at Expo Centre Sharjah from December 16 to 19, 2015, will be the only focused green event in the Middle East and see key Sharjah government entities joining hands to make a greater impact in the country and the region, said a statement.

Green Middle East 2015, which was essentially a B2B event, will now have a B2C element that will promote eco-friendly products and services, aside from a conference component and a gala dinner and awards ceremony. Green Middle East 2015 will be organised by Expo Centre Sharjah and hosted by Bee’ah.

“This is going to be one of the biggest green initiatives in the region. I am proud to note that Bee’ah, Sharjah Electricity & Water Authority, Sharjah Municipality, the University and Sharjah Chamber of Commerce & Industry have all come together to give the Green Middle East a new form, meaning and direction from this year onwards,” said Abdullah bin Mohammed Al Owais, chairman, Sharjah Chamber of Commerce & Industry.

“Green Middle East 2015 will continue to have the patronage of HH Dr Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah. It will also boost the UAE’s initiative to build a green economy, facilitate export and re-export of green products and technologies and maintain a sustainable environment to support economic growth,” said Al Owais.

“Expo Centre Sharjah is proud to note that Green Middle East is embarking on a new phase of development and growth,” said Said Mohammed Al Midfa, CEO, Expo Centre Sharjah.

The Green Middle East Conference will present a knowledge-sharing platform.

The third component, the Green Middle East Awards for Environmental Excellence, will recognise individuals and organisations who demonstrate leadership and innovation in sustainability. A gala dinner featuring artists brings the curtain down on Green Middle East.

“With the University of Sharjah being involved, we are looking forward to add an educational dimension to the Green Middle East,” said Prof Dr Sabah Al Kass, dean of the College of Engineering, University of Sharjah.

Green Middle East will be a carbon-neutral event and have renewable energy, water and waste water, waste and recycling, green building and retrofits and environment awareness as its main focus areas.

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